When Mercury Energy launched in Christchurch, the company wanted a unique and personal way to introduce itself to potential customers. Using four of The Coffee Guy’s Christchurch franchisees, Mercury Energy and its team of yellow lycra-clad brand ambassadors visited hundreds of businesses around the city. While our baristas made everyone their favourite cup, the brand ambassadors introduced the company and gave an overview of the services available. With both employees and employers present at many of the companies we visited, Mercury Energy was able to chat to potential residential and business customers.